We Are CR Legal Team
At our core, our Brand Promise is to
“Stand Up For You” by staying true to our Mission to provide “Whole-Person Legal Care™” and by following through with our core values - “Care Like Family, Listen To Learn and Do What’s Right.”
Our Legal Team Origin Story
For over 36 years, it has been our honor to work for our clients and communities to level the playing field against insurance companies and others in a world where things are so often unfair. Previously Crumley Roberts, our firm transitioned to CR Legal Team in 2022. We made this change to reflect our strong Legal Team and recognize the many individuals who contribute to ensuring our clients have the best possible outcomes.
Chris and Kimberly Roberts met in 1992 and were married in 1994. As they built their life and family together, they were drawn to create something larger – an extension of their family that would be committed to serving others in the ways that had been modeled by their parents and grandparents. As an Eagle Scout, Chris had committed himself to service in his community and, as a performer and person of deep faith, Kimberly had spent countless hours partnering with organizations within her community to improve the lives of the people who live and work there. They met in law school as kindred spirits on the road to a life where faith, family, authenticity, honesty and service became the foundation – with the cornerstone of it all being their love and commitment to each other.
CR Legal Team is truly a Team of experienced and dedicated individuals who work each day to Stand Up For and seek justice for our clients and communities. 36 years in the legal industry has brought billions of dollars in recovery for our clients, thousands of five-star reviews and six hundred years of combined legal experience on our Team. Through all of this, there has been one focus – service.
With so many years of helping those who were injured, our CR Legal Team began to identify repeating patterns and recognize similarities in the cases we were working on. As a Team, we drew a conclusion that many of the accidents and serious injuries that come to us could actually be prevented when a strong emphasis is put on education, safety and wellness using what we have learned in our legal practice.
Chris and Kimberly, along with their larger Team, began to imagine a personal injury firm that not only helps and serves people when they are injured in an accident, but actively works to make sure those accidents never happen. In 2014, imagination became reality when they created The Roberts Center for Leadership, Education, Advancement and Development.
The Roberts Center is home to two foundations that provide scholarships to people of all ages and stages in life. The Center offers free bicycle helmets with helmet fittings, free car seat safety checks, anti-bullying and on-line safety programs for children of all ages as well as hands only CPR instruction to all who wish to learn. The Roberts Center supports non-profit leaders in the community as well as small and minority-owned businesses in the communities served by CR Legal Team. It also celebrates Team Members by recognizing their “servant’s heart” with a $5000 award to a charitable organization for which they have worked and advocated.
All programs offered through The Roberts Center are funded with proceeds from fees received by CR Legal Team in its core business of representing and seeking justice for those who have been injured through no fault of their own.
Not only does CR Legal Team provide legal help by experienced, dedicated and empathetic Team Members, we also pour a significant portion of money received in our fees back into our communities to prevent that accident from ever happening to someone else. At CR Legal Team, everything comes full circle – full Circle CR.
Our Brand Promise: We Stand Up For You®
Care Like Family
This isn’t business as usual
—it’s personal.
We’re a family business and we don’t apologize for it. We celebrate it because our family is built on a strong foundation that continues to be of benefit to our clients, our communities and our Team Members.
You’re not just a case—you’re family. And
We Stand Up for our family.
Listen to Learn
Real care begins with truly
hearing you.
We don’t assume—we listen. Because understanding your story is the key to representing you, and that connection leads to better recoveries and better outcomes.
Your voice guides our strategy—because your story matters.
Do What’s Right
We choose integrity over
shortcuts.
We strive for each and every client to
recover physically, emotionally, and financially. We Stand with you, fight for you, and always take the high road—not the easy one.
We do what’s right. Always.
Because you’re not just a case to us.
You’re someone who matters.
This Is More Than
a Job. It’s a Calling.
We believe in Standing Up for whats right, encouraging growth, celebrating wins, and showing up every day with heart and humility.