Lauren Watson Roberts

Vice President of Brand and Marketing

Bio

As the Vice President of Brand and Marketing, Lauren spearheads the firm’s marketing initiatives, blending traditional methods with a creative flair to enhance CR Legal Team’s brand and reputation.

In her role, Lauren develops tailored strategies for the firm’s digital, creative, television, community, and social media presence. Additionally, she collaborates with vendors and colleagues to create custom music and commercials for CR Legal Team. Committed to excellence, she is dedicated to contributing to the success of the firm through one-of-a-kind campaigns and initiatives.

Prior to joining the firm, Lauren was a professional dancer living in New York City where she assisted and trained at Broadway Dance Center. In addition to BDC, she has trained at various schools including The Dance Theatre of Harlem, The Pointe Studio of Dance Company and Conservatory, and The American Dance Festival. Lauren has performed in many shows and festivals among the Carolinas, Georgia, New York, and Italy. She graduated Magna Cum Laude with a Bachelor of Fine Arts in Dance Performance and Choreography and a minor in Entrepreneurship from the University of North Carolina at Greensboro.

Being injured in a serious car accident as a teenager, Lauren understands the importance of having an experienced and compassionate Legal Team advocating for you when you need it most. Lauren’s unique background has allowed her to elevate CR Legal Team’s public visibility so the firm can continue to serve clients who are injured through no fault of their own. Outside of her professional endeavors, Lauren is passionate about education, mentoring younger professionals, and giving back to her community. She previously managed The Red Affect Boutique in High Point, North Carolina. Proceeds from the boutique directly benefited the Little Red Jumpsuit Foundation for Girls and Women, where she is currently a committee member. Lauren is heavily involved in the community and safety programs that CR Legal Team offers, leveraging her skills to make a positive impact beyond the office.

Education:

BFA in Dance Performance and Choreography, Minor in Entrepreneurship, The University of North Carolina at Greensboro

Education

The Personal Injury Lawyers

Who'd Rather You Never Need Them

Kimberly and I met in 1992 as kindred spirits, both drawn to the idea of building something larger than ourselves—an extension of our family committed to serving others. We married in 1994, while I was practicing law, and Kimberly worked in healthcare consulting. We thought we understood how the legal system worked. Then September 19, 1995 changed everything.

It’s the worst possible situation to be in after a serious injury. I’m sitting across from a guy who’s supposed to be one of the better traumatic brain injury lawyers, but I’m realizing he doesn’t understand what Kimberly and I are going through!

I got hit by a tractor-trailer just two months before. My wife Kimberly—nineteen weeks pregnant with our first child—has had to watch me deal with personality changes, possible lifelong symptoms, and terrifying fears of our family's future.

What makes it all worse is the fact that I am a lawyer with years of experience, and yet even I can’t get the kind of representation we desperately need. It’s a scary situation.

I grew up in Charlotte. My mother was a teacher, my father a manager working with blue-collar contractors. My parents instilled in me a simple principle: stand up for people who can’t stand up for themselves. Becoming an Eagle Scout reinforced it.

Kimberly grew up in Rockingham, a small North Carolina community. Her parents, a nurse and a salesman, also instilled the importance of community service. Sunday mornings singing in youth prison ministry, working with rehabilitation centers, partnering with local organizations – all part of Kimberly’s youth and what shaped her heart.

My brain injury accident showed us that even being on the inside of the legal profession didn’t protect us from getting poor representation. Our lawyer didn’t really serve us well because he couldn’t put himself in our shoes.

After my personal injury, I knew exactly what kind of lawyer I wanted to be:

someone who truly understands what clients are going through because I've been there myself. Kimberly joined me, bringing her healthcare background and passion for wellness. We built our practice around a simple idea—we don't just handle your case, we understand your whole journey, and we prepare you for it.

Today we’ve been in business for 35 years and we’ve recovered billions of dollars for our clients, but more importantly, we’ve advanced our services to what we call “whole person legal care.” We don’t just fight for financial recovery—we address the physical, emotional, and mental needs that make up a whole person. We prepare people before accidents happen through safety education. We stand beside them during their recovery. And we help them figure out where to go when their time with us is done.

What drives us is knowing that if you know better, you have to do better. Through our Roberts Center, we give away thousands of bicycle helmets, teach CPR, provide scholarships, and run safety programs in schools because we’d rather prevent accidents happening to your family than litigate them.