Kimberly Sanders Roberts

Chief Brand Officer

Bio

In 1984 when Madonna told Dick Clark on American Bandstand that she wanted to “Rule the World,” a young fan named Kimberly Sanders had dreams to “Change the World.” Growing up in Richmond County, North Carolina, Kim learned the importance of faith, family, friendship, and of the power of community. She also learned the importance of speaking out about the things that matter in life and the importance of Standing Up for those who can’t always stand for themselves. These are the values that Kim carried with her through the years that followed as she worked as a Healthcare Consultant and Patient Advocate, worked as a Stay At Home Mom, chaired numerous Community Outreach and Fundraising Projects for her sons’ schools, served on numerous Boards of Trustee in the community and helped build the law firm and force for advocacy in this world that CR Legal Team is today. In all seasons of her life, Kim’s passion for taking care of those she loves and for leaving this world a happier, healthier, and better place than she found it, has truly shown through.

Kim is the Chief Brand Officer at CR Legal Team. She is loyal to the CR Legal Team Brand as a fierce advocate for staying true to our Brand Promise to Stand Up For You and is an advocate for following through with our core values to Care Like Family, Listen To Learn, and Do What’s Right. She is also a staunch supporter of the firm’s commitment to Whole-Person Legal Care.™

Kim remains a strong supporter of our clients and of our Team Members, who she considers to be the heart of the CR Legal Team Brand. In addition to her job with CR Legal Team, Kim is the Chief Executive Officer of the firm’s sister company, Intake Solutions of America and the owner of KSR Productions, LLC, the home to the Little Red Jumpsuit Foundation for Women.

In 2013, Kim created Crumley Roberts Employee Wellness along with Registered Nurse, Beverly Sanders – an employee program established to enhance the physical, mental, spiritual, social, occupational and emotional well-being of all CR Legal Team Members. One year later, in 2014, Kim created The Roberts Center for Leadership, Education, Advancement, and Development along with her husband, Chris Roberts. The Roberts Center is home to two foundations – The CR Legal Team Family Foundation and the Little Red Jumpsuit Foundation for Women. Both foundations provide scholarship assistance to people of all ages who wish to continue their education. In 2019, Kim was honored with a Philanthropy Award for the creation of these programs and for her continued work in the community.

Kim considers her faith, her family, and her friends to be her greatest blessings and thanks God each day for them all. She has been married to her husband, Chris, for over 30 years. They have two sons, Matthew and Eli. To date, Kim continues her quest to “Change the World.” We all wait in anticipation to see what happens next…

Education:

Lenoir-Rhyne University, B.A. in Political Science with Honors
- Minor in English
- Published Honors Thesis “Money’s Role in the Presidential Campaign”
- Proud member of Kappa Delta Sorority

Education

The Personal Injury Lawyers

Who'd Rather You Never Need Them

Kimberly and I met in 1992 as kindred spirits, both drawn to the idea of building something larger than ourselves—an extension of our family committed to serving others. We married in 1994, while I was practicing law, and Kimberly worked in healthcare consulting. We thought we understood how the legal system worked. Then September 19, 1995 changed everything.

It’s the worst possible situation to be in after a serious injury. I’m sitting across from a guy who’s supposed to be one of the better traumatic brain injury lawyers, but I’m realizing he doesn’t understand what Kimberly and I are going through!

I got hit by a tractor-trailer just two months before. My wife Kimberly—nineteen weeks pregnant with our first child—has had to watch me deal with personality changes, possible lifelong symptoms, and terrifying fears of our family's future.

What makes it all worse is the fact that I am a lawyer with years of experience, and yet even I can’t get the kind of representation we desperately need. It’s a scary situation.

I grew up in Charlotte. My mother was a teacher, my father a manager working with blue-collar contractors. My parents instilled in me a simple principle: stand up for people who can’t stand up for themselves. Becoming an Eagle Scout reinforced it.

Kimberly grew up in Rockingham, a small North Carolina community. Her parents, a nurse and a salesman, also instilled the importance of community service. Sunday mornings singing in youth prison ministry, working with rehabilitation centers, partnering with local organizations – all part of Kimberly’s youth and what shaped her heart.

My brain injury accident showed us that even being on the inside of the legal profession didn’t protect us from getting poor representation. Our lawyer didn’t really serve us well because he couldn’t put himself in our shoes.

After my personal injury, I knew exactly what kind of lawyer I wanted to be:

someone who truly understands what clients are going through because I've been there myself. Kimberly joined me, bringing her healthcare background and passion for wellness. We built our practice around a simple idea—we don't just handle your case, we understand your whole journey, and we prepare you for it.

Today we’ve been in business for 35 years and we’ve recovered billions of dollars for our clients, but more importantly, we’ve advanced our services to what we call “whole person legal care.” We don’t just fight for financial recovery—we address the physical, emotional, and mental needs that make up a whole person. We prepare people before accidents happen through safety education. We stand beside them during their recovery. And we help them figure out where to go when their time with us is done.

What drives us is knowing that if you know better, you have to do better. Through our Roberts Center, we give away thousands of bicycle helmets, teach CPR, provide scholarships, and run safety programs in schools because we’d rather prevent accidents happening to your family than litigate them.